I’ve met and worked with hundreds of entrepreneurs over the course of my career, and I’ve found one thing to be true:

Every successful entrepreneur I know has worked with, and continues to work with a coach of some kind. Yes, really.  I like to look at it like a college education, but it’s geared towards what you and your business needs to move forward and grow.   More refined to your needs.    

Which is why the coaching industry covers every aspect of business, from marketing to mindset. This huge variety means that entrepreneurs can constantly adapt and switch up our coaches depending on what level our business is at and what we’re working on.

A lot of entrepreneurs hire personal trainers and health coaches to get an edge physically. They find that pushing their bodies and staying in peak condition allows them to excel in their businesses as well.

That’s where I got my start: for 30 years, I was a personal trainer and nutrition coach, and for 18 of those years, I worked primarily in the downtown core of Toronto. My clients were stockbrokers, commercial real estate agents, CEOs, and venture capitalists.  Most of them  were successful owners and founders of their business.  

Now that I’m in my 5th year as a burnout coach, I wish I could go back and teach them everything I’ve learned since those days downtown. My work absolutely made a difference in their physical condition, but it would be phenomenal to see how much I could have helped them perform optimally with the addition of a stress system that could handle anything thrown their way.   

When you’re hiring a burnout coach (or any coach, really, but let’s talk burnout here), there are five points to consider that will help you find the best fit:

1. Consider a burnout coach’s background.

Coaches generally get into the profession based on personal experiences, and their focus and methods are based on their own education and background.

For example, my background is in massage therapy, functional training,  injury/post surgery rehabilitation and nutrition. When it comes to my coaching practice, I’ve always focused on optimizing a client’s physical condition, not through diets or weight loss.

My interests have also always been science-based. That means that I’m more likely to talk about breathing in terms of retraining your vagus nerve and stress system as opposed to teaching you meditation and yoga. You’re not going to hear me talking about “self-care” so much as tactical steps and strategies for improving specific health markers.

That’s not to say there’s anything wrong with the other approaches. There isn’t. It’s just not my area of expertise.  Finding the right coach means finding the person who works best for you.

2. Consider a burnout coach’s results.

Another crucial thing to look at when you’re considering a coach: What type of clients has this coach worked with in the past, and how have they helped them?  What is their success rate?   You want to be sure that their methods and approach have been effective in the past before you give them your trust, time, and money.

I started my burnout coaching practice working with first responders, and I found that most of them were in the deep depths of burnout.   Past the debilitated stage to one I rarely talk about which is suicidal thoughts or attempts.    

It was amazing to see how strengthening their stress systems and increasing their resilience decreased or eliminated suicidal thoughts in most of them. For the rest, we coordinated with their various therapies and PTSD treatments to get them the help they needed.

Being that First Responders work ridiculous hours and are so exhausted with such low motivation and drive I had to keep each action step as simple as possible while making sure it was effective on reducing their burnout without adding overwhelm into their already busy, high pressure life.  


If I can coach those in the deepest depths of burnout and get out of that then I would say my results speak for themself.   

Transitioning to Entrepreneurs was pretty smooth as I’ve always lived the life of an Entrepreneur in burnout and have always helped my colleagues any time they were experiencing high stress in their business and it was affecting their health.  


The successful Burnout Recovery Program I created for First Responders already took into account navigating high stressed situations while living a life with little extra time or bandwidth was available just like that of a Burnt Out Entrepreneur. 

Before you work with a coach, ask them about their clients, success rate and testimonies.   If it’s a higher ticket coaching program, talking to someone in the program to hear first hand how the coach works and their success rate is a step not to be missed.   

3. Consider how a burnout coach’s modalities will fit into your life.

How much time will your prospective coach want you to spend on their strategies and exercises? It’s crucial to choose a coach who understands the demands on your time, and who makes sure their strategies fit your life.
 

I’m an entrepreneur and a mom, which means my time is precious and extremely limited. Because of this, I’ve created simple strategies that are easy to add to a workday without feeling overwhelming.

I find that even taking 3 minutes out of my day means I’ll be able to kick butt on a challenging project for 60-90 minutes after that. 

When I work with my clients, I make a point of keeping my strategies quick and easy to add to their daily routines.

Some coaches work the way I do, while other coaches will want you to put aside an hour or two every single day to work on burnout recovery strategies. Some people prefer this intensive approach, and that’s completely fine too—there really is a coach out there for everyone.

4. Consider how adaptable the burnout coach is.

Ideal solutions vary from person to person and from year to year, and a coach should recognize and be able to adjust to that. For example, my kids are now 8 and 10. When they were 2 and 4, my life was very different, and I couldn’t even consider doing some of the things I can do now.

Similarly, my business is now in a different place: I have more help, I have a bigger team and more resources, and the things I can do are different.  But with a larger business comes other stressors.   

No matter what stage you’re at, finding a coach who will take the time to understand exactly what’s happening in your life and business is key. (You have to be willing to tell them or it can’t’ work) 

That way, when things change, or when the shit hits the fan, they can help you adapt and modify your routines so you can adjust to the curveball without losing any ground in your burnout recovery.

5. Consider how the coach keeps their clients motivated.

We’re all different, and different things motivate us. I prefer to focus on health tracker data and help my clients feel motivated by the measurable changes we see.

Some other coaches run one-size-fits-all programs where they present a single solution and expect it to work for everyone. I prefer to keep things highly personalized and adaptable.

I also like to keep steps small instead of expecting huge leaps forward. Each step feels manageable, but in the end, they add up to major progress. This works for my clients, but it may not be everyone’s cup of tea—and that’s OK.

As long as your coach motivates you in a way that feels right to you, and as long as their program works for you, that’s all that matters. 

If you find they try to convince you that their solution is the only way, even when it’s not working, then it’s time to find someone else.

Working with a coach is an investment not only in your business, but in yourself.

A burnout coach will help keep you feeling good and able to focus on your business for years to come.

Our coaching clients not only receive one-on-one sessions and personalized strategies, but they also receive access to all our courses. The courses are offered in multiple formats: video, audio, and transcripts, so they’re accessible to all learning styles. If you want a taste of what training with us is like, sign up for our free 4 video training on How To Find The Right Burnout Solution For You here.

You’ll learn more about burnout and how it affects your life, while also testing out our teaching style and seeing if it works for you.

Burnout doesn’t have to shape your life or business. Let’s kick its ass together!


Andi Clark is known for her success and expertise as an Optimal Performance Coach. With over 30 years of experience coaching Entrepreneurs, Venture Capitalists, CEO’s and and other C-Suite Professionals focusing on maximizing their energy, focus and making sure they are strong enough to withstand all the stress thrown at them each and every day so they can remain calm in the chaos.

In every businesses collecting the right data helps us know where we need to pivot and adjust in order to improve our ROI.  Guessing has us wasting time and money decreasing our ability to grow and scale.    

Achieving Optimal Performance should be treated the same. A one size fits all program will never give YOU what YOUR body needs in order to reach your performance goals.

Which is why Andi created the Performance ROI system that uses data from Health Trackers in order to personalize the right action plan for YOU so you can increase your energy, focus, drive and remain calm in the chaos and GAIN AN EDGE ON YOUR COMPETITOR.

If you are an Entrepreneur who is ready to STOP GUESSING what your body needs. And you are ready to start focusing on what will help you reach optimal performance quickly and efficiently without wasting any more time and money then watch this free video training.